H&M Wants Your utilized Garments… In Exchange for store Vouchers!

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Now here’s a brand that deserves its own great man Greg meme. Swedish fashion business H&M has announced that it will be opening its store doors worldwide to utilized garments in exchange for H&M store vouchers. You heard us right! One bag of utilized garments = store voucher. Sounds as well great to be true? Check out the rest of the story after the jump.

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Exchange Your utilized garments for store Vouchers at H&M

The clothes-collecting initiative, which will begin in February 2013, will be offered to all 48 markets globally. as well as here’s the best part: H&M will be pleased to take in any type of pieces of clothing, from any type of brand as well as in any type of condition!

Collected clothes will be sent to H&M partner, I:Collect, in order to re-process the material for reuse.

Considering exactly how numerous metric tons of garbage from the textile market are disposed of (with 95% of the materials still prime for reuse or re-wearing), TBF salutes the efforts of H&M to lead the fashion forefront of becoming socially as well as ecologically responsible.

We hope this idea catches on with the rest of the fashion world. We truly do. As folks who are smitten with fashion, we believe it’s high time that we break the decades-old stereotype that the fashion world consists of nothing however self-absorbed, superficial caricatures who online in luxurious little bubbles of their own.

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